Destination Planning: Align the organization on what business it's actually in and its collective ambitions for growth
Customer/Consumer Assessment: Build a stronger relationship with a brand's fans
Category Diagnostic - Situation Assessment: Discover opportunities to grow share and regain momentum in the category
Idea Optimization & Prioritization: Focus resources and alignment around innovation strategy
Strategic Planning / Growth Strategy: Deliver clarity on organizational priorities, the go-forward plan, and the accountabilities to make it happen
Establish a Customer-Centric Culture
Define the Ideal: Define the culture you need to support growth & customer-centricity
Case for Change: Articulate the “why” for changing the culture – why is the status quo unacceptable, and why is the new culture compelling
Leaders / Structural Shifts: Decide how leaders will model change and new behaviors to create the desired culture
Build the New Culture: Determine hownew behaviors translate to performance and the plan to keep momentum going
Build Leadership & Team Capability
Personal Leadership Brand: Deliver a leadership brand experience that inspires a following and creates fans; develop a shared identity among your organization’s leaders that differentiates what they can do from what your rivals’ leaders can do
Team Performance, Skills, & Style: Develop and promote high performance via values, roles, chemistry, and expectations that facilitate success
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